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Support For UMD Format to Continue?
In 2007, Sony announced that it would be discontinuing support for movie releases in UMD format. It’s believed that a lack of sales and quality control is attributed to the decision. Despite the announcement, several fans have noticed that Sony continues to provide support for UMD.
Sony recently revealed that it plans to release 5 to 7 new titles every few months along with additional titles from their own studios. This sounds like enough support to keep UMD alive for a while.
Company spokesperson John Koller states that one of the main problems with UMD formatted movies was the price, something Sony wants to address with a new approach. Koller goes on to say that titles will now retail at anywhere from $10 to $15. Furthermore, Sony is more focused on better targeting their demographic market with releases in the action and comedy genre rather than romantic dramas.
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